howdy! | Marketing on Platforms | | | | TikTok has grown quickly in the U.S. but its ads business needs to play catch up, according to buyers who say the platform needs to scale. | | |
| Sponsored by AdDaptive | | | | Native content is becoming an increasingly crucial tactic for B2B advertisers. But many marketers still haven't taken a close look at the ways in which technology and analytics can help them scale B2B native campaigns. | | |
howdy! | Video Anywhere | | | | After shifting to an editorial strategy of less is more, Great Big Story has scaled a dedicated video audience to the point where its audience’s viewing patterns have become more binge-like than ad hoc, particularly on over-the top platforms like Amazon Fire, Apple TV and Roku. | | |
| Sponsored by Bridge | | | | Browser cookies are dying and privacy regulations are alive and well, but digital marketers still need to get specific with their targeting. In a new guide, learn about "identity resolution," a tool that some marketers have been using to zero in on individual consumers. | | |
howdy! | Transparency | | | | Agencies have become adept at finding legitimate but not always transparent means of holding on to a percentage of the cash of their clients. | | |
| Sponsored by audience.ai | | | | An emerging tool called conversational analysis is uncovering a plethora of connections between consumers’ wants, emotions — and what they’re likely to buy. There’s much to be learned about peoples’ intent by taking a deep dive into the ceaseless verbiage that flows through social media channels. | | |
howdy! | Life Beyond the Cookie | | | | The media and ad industry has been full of existing pressure on the third-party cookie, caused by data privacy regulators and browsers. But there is additional legislation sneaking up that could also complicate use of the cookie further for publishers: ePrivacy Regulation. | | |
howdy! | Publishing in the Platform Era | | | | Crooked Media, and outlier in the increasingly crowded podcast space, doesn’t just want you to listen to them, or see them, or watch them on TV. It wants you to get involved. |
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