After noticing declines earlier this year in Facebook Live video views on its News channel, BuzzFeed is turning to Twitch to find new audiences. Wattpad, an app where users can publish their own text-based stories, is trying to diversify its business by adapting those stories into TV shows and movies. "They rested on their laurels a bit": Former online video advertising giant Videology has become an ad tech casualty. Here's a look inside its downfall. "We want to embody the spirit of a company that works well with cities." Here's how electric scooter company Spin is trying to differentiate itself in a competitive market. In case you missed it: On the latest Starting Out podcast, Wieden+Kennedy's Neal Arthur talks about the value of curiosity to advertising. We'll hear from leaders at Eloquii, Bonobos, Stadium Goods and more at the Digiday Retail Forum. Register now to find out how retailers are implementing changes into their businesses to meet the challenges of modern retail. |
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| Lucinda Southern “Publishers are able to push out streams not directly related to video games to a whole new audience. That's new territory to explore." |
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| Tim Peterson Wattpad has signed deals with Sony Pictures Television and AwesomenessTV to turn its users’ stories into movies and shows for services such as Hulu. |
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| Sponsored Content COPA90 Without even noticing it, we've all become slaves to big social players like Twitter and Instagram, and the algorithms that power them. But now, as the cacophony of content reaches a fever pitch, it's clear that young football fans are pursuing something fresher and more vital. Sponsored by COPA90. |
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| Jessica Davies Industry executives mull what led what was once a market-leading video ad giant to its knees. |
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| Kerry Flynn It's early days in the age of the e-scooter, and Spin is focused on creating a strong brand with its relationships with users and with cities. |
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| Sponsored Content IBM Watson Marketing Get an inside look at AI in the workplace. From easy onboarding to optimal support, two recruiters share their thoughts on AI’s best position on the modern marketing team. Sponsored by IBM Watson Marketing. |
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| Sponsored Content The Media Trust The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust. |
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