After syndicating some of Go90's original shows on Tumblr, Verizon is looking for new shows that would air primarily or exclusively on the microblogging platform.

"The noise of the internet is at peak, and unique angles, original content can help break through that noise." Hearst Magazines' priority used to be digital scale, but now it's shifting focus toward original reporting.

Since returning to Twitter on April 13 after a nearly yearlong hiatus, Kanye West has already added more than 500,000 followers. Here's what marketers can learn from West's social media strategy.

ESPN and publisher-agency hybrid Cycle Media entered into an original content and advertising partnership in October. Since then, the two companies have produced two digital video series and one branded short film together.

In case you missed it: HuffPost CEO Jared Grusd talks about why subscriptions won't work for most publishers on the latest episode of the Digiday Podcast.

 

With Go90 flatlining, Verizon sees Tumblr as home to original digital video programs

Tim Peterson

Verizon has syndicated some of Go90's original shows on Tumblr and begun seeking new shows to air on the microblogging platform.

Once focused on scale, Hearst is cutting back on aggregation and viral fluff

Lucia Moses

Hearst is producing more original reporting as it seeks to differentiate itself in a hectic news cycle.

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From automation to opacity: Overcoming marketers' AI anxieties

Sponsored Content IBM Watson Marketing

While AI can create excitement in some, it can make others feel uncertain--sometimes even worried about their futures. We'll dive into some of the misperceptions at the heart of these anxieties through the anonymous confessions of several marketers. Sponsored by IBM Watson Marketing

'There's a momentum to it': The Kanye West guide to social media

Kerry Flynn

There can only be one Kanye, but marketers can learn from his ability to engage his community and dominate the online conversation.

Inside ESPN's content and advertising partnership with Cycle

Sahil Patel

ESPN and Wasserman’s Cycle Media remain committed to their partnership, which so far has netted two digital video series and one branded short film.

Why soft skills development shouldn't be overlooked

Sponsored Content Oracle and Netsuite

When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite.

Infographic: Surviving the brand safety crisis

Sponsored Content GumGum

Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum.

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Careers Title
 
April 18, 2018
Senior Account Manager
Digital Remedy
New York, NY
 
April 17, 2018
Digital Sales Manager
WRBL TV
Columbus, GA
 
April 17, 2018
Marketing Manager
MarketMuse
New York, NY
 
 

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April 19, 2018
Digiday Hot Topic: Remaking Retail
Sydney, Australia
 
April 25 - 27, 2018
Digiday Programmatic Marketing Summit Europe
Estoril, Portugal
 
May 1, 2018
Digiday Hot Topic UK: GDPR
London, UK
 
 

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