With lingering YouTube issues, Google battles broader reputational challenges from agencies

Media agencies struggle with balancing Google's sprawling influence over their businesses on a number of fronts: "If it was just YouTube, and they were just a video provider, it would be a very different thing."

Additional coverage:

• TTD's move to bid below floor prices may be done in the name of transparency, but it could also be the DSP's latest tactic for getting publishers to join OpenPath.
• Contrary to the earlier panic, there hasn't been an advertising recession. Instead, it looks like ad spending is heading back to those mid-single digit levels we saw back in the 2010s.
• This week’s Digiday+ Future of TV Briefing recaps a summer that the TV, streaming and digital video industry may hope to soon forget.
• In spite of the bonanza of brand activity surrounding games, Riot Games has largely avoided integrating brands directly into popular titles such as “League of Legends” and “Valorant.”
• In a strategic move to attract — and potentially recruit Gen Z employees — Chipotle, JetBlue and other brands are now placing their own workforce at the forefront of their advertising campaigns.
• It’s no secret that brands want to be where consumers — and their wallets — are spending time. Marketers question whether that includes Threads.
• Gannett, Insider and The Washington Post have released their latest reports on the diversity of their workforces, revealing very little – if any – overall change year over year, but showing improvements in their newsrooms.