DIGIDAY+ MEMBER EXCLUSIVE | | Media and advertising executives are divided on what knock-on effect that may have to the rest of the market should Google’s products become increasingly data-privacy watertight . | |
Sponsored by Unruly | | It’s a tense time for publishers. On average, desktop traffic is declining in favor of mobile. In the US, 63 percent of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via direct sales team and SSPs, is also declining. | |
Cannes 2019 | | The rosé will be flowing, but there are also many serious topics — from industries under siege to consolidation — on the menu at this year’s Cannes Lions. | |
Sponsored by Vevo | | Music video never died. Just look at the past decade: From Anaconda to Bad Blood to Despacito, the format has perpetually captured the public imagination while creating digital ad revenue, propelling album sales and song downloads and driving subscriptions to streaming services. | |
Modern Retail | | Over the past three years, Walgreens has been culling the number of products it has been carrying under its private label brands, placing a greater emphasis on categories like health and beauty care, while at the same time creating new brands around certain categories to help them stand out more. | |
Sponsored by vizrt | | In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. | |
Beyond Ads | | With Droga5 bought by Accenture, its founder doesn’t plan on stopping. | |
Subscriptions | | Across the group, Schibsted has 1.3 million subscribers, 800,000 of which are digital. This accounts for roughly 40% of Schibsted Media’s revenue. |
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