Pinterest is playing catch up but new tools and offerings have buyers optimistic about advertising on the platform now. Post-IPO, buyers see a path forward for advertising on Pinterest.
July 24, 2019

Two years after its launch, The Dodo reached half a billion video views across platforms (particularly Facebook) by creating lighthearted animal content. Now, five years into its history and as a member of Group Nine Media, The Dodo is sticking to animals but launching a new initiative dedicated to a younger audience.

Other things to know about
  • Speakers for the Digiday Publishing Summit have been announced. Hear from Christa Carone, president, Group Nine Media, Justin Smith, CEO, Bloomberg Media, Mark Howard, CRO, Forbes and more as they dive into how they are building brands while diversifying revenue.
  • New data privacy laws are here — are you prepared? Learn how a consent management solution like a CDP can help you comply and craft better experiences for your customers. Sponsored by BlueConic.
Top Stories
Marketing on Platforms
Pinterest is playing catch up but new tools and offerings have buyers optimistic about advertising on the platform now. Post-IPO, buyers see a path forward for advertising on Pinterest.
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Publishing in the Platform Era
Dodo Kids provides a new way for The Dodo to grow an audience through quality programming, which includes long-form storytelling rather than viral videos.
Sponsored by Hightail
Brands, marketers, agencies and publishers rely heavily on creative assets. We’d like to know more about your company’s creative collaboration process.
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During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions.
Sponsored by Criteo
Marketers gravitate to opportunities that are available through Facebook and Google, but these closed ecosystems are creating challenges for those seeking transparency in their ad spend — and can even lead to customer alienation. Sponsored by Criteo.
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Marketing on Platforms
After rebranding Oath to Verizon Media, the teleco recently hired Iván Markman as chief business officer. Markman comes with decades of experience in marketing tech, with seven years of experience at Yahoo prior to Verizon’s acquisition.
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Sponsored by GumGum
In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for a software provider on behalf of the sandwich chain, decided to employ a keyword blocking strategy.  “If any page on the site said the word ‘Jared,’ that was going to be avoided by this web campaign,” he explained.
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Publishing in the Platform Era
Struggles with data, skirmishes with editorial staffers and haggles over resources dominated conversation at day one of the Digiday Publishing Product Leaders Retreat.
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Audio Anywhere
The publisher has taken a focussed approach to its podcasts, cutting its roaster to 22. One year in, these more distinct shows are driving more effective results.

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Fake News
In this week's episode of The Digiday Podcast, Brian Morrissey welcomes Poppy MacDonald back into the studio to discuss her new role as president of USAFacts, how staying away from projections translates to staying away from partisanship, and why the positive feedback she's received from lawmakers gives her hope for the future.
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