Bytedance has merged lip-synching app Musical.ly with another one of its apps TikTok, a short-form video and live-streaming app, and it's looking to creators to help it expand its reach. Cannabis companies want to tap influencers to grow their businesses, but because of the legality debate and its social acceptance, influencers are still anxious about making a weed connection to their personal brands. For Digiday+ members: Some ad tech vendors are concerned GDPR consent strings are being manipulated by fraudsters, since some have already identified fake user-consent strings. Following MoviePass' dramatic business decision to change its policy of unlimited movies to just three a month while keeping its cost at $9.95, here are five lessons to take away from the debacle. Discover how today's top media companies are building transparency and GDPR-friendly efficiency into their business models at the Digiday Programmatic Media Summit, taking place in Scottsdale, Ariz., from Nov. 14-16. Register by Wednesday, Sept. 19 to save $200 on passes. |
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| Seb Joseph Instagram, with its short-form video Stories, is a brand-building play and one Facebook sees as its next growth engine. |
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| Ilyse Liffreing Amazon has let some brands run Amazon-powered ads that link back to their own sites, but its vague policy leaves some in the dark. |
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| Sponsored Content GeoEdge It turns out that while shedding ad units is painful, the long-term benefits of prioritizing user experience elevate the editorial output as well as the bottom line. Get the guide. Sponsored by GeoEdge. |
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| Jessica Davies From July to August, publishers’ adoption of consent-management platforms has risen by more than 12 percent, according to tech vendor Adzerk. |
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| Sahil Patel Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. |
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| Sponsored Content AppNexus In a new Q&A, Catherine Williams, chief data and marketplace officer at AppNexus, shares her expertise in combating bad actors before they've defrauded advertisers. Sponsored by AppNexus. |
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| Sponsored Content Samba TV Devices are getting smarter. A prime example is automatic content recognition, an advanced technology that's been weaving its way into the smart device ecosystem. On a smart TV or mobile phone, ACR can instantly identify what a consumer is watching or listening to. Get the guide to learn more. Sponsored by Samba TV. |
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