With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use With Meta, Snapchat and Twitter increasing their paid subscription services, many marketers and content creators see it as a way for the platforms to diversify monetization offerings beyond advertising. But many wonder whether social media platforms will remain free to users. Additional coverage: - Now that the first quarter is coming to a close, marketers and agency execs say that it’s been a mixed bag and, with that being the case, it’s harder to predict the next quarter.
- Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market.
- High performance has always been an important facet of the Fnatic brand. But as individual influencers take center stage in the gaming and esports community, the value of this branding has come under scrutiny.
- Leaf Group's new CRO Lindsey Abramo joined Digiday for a live recording of the Digiday Podcast.
- Inside BodyArmor’s new campaign to expand its reach beyond sports fans.
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| Top Stories |  | | Ivy Liu |
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| | | | | Many marketers and content creators see this trend as a way for the platforms to diversify monetization offerings beyond advertising, though many wonder whether social media platforms will remain free to users. | | |
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howdy! | | | | | Now that the first quarter is coming to a close, marketers and agency execs say that it’s been a mixed bag and, with that being the case, it’s harder to predict the next quarter. | | |
| | | | | As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. | | |
| Advertisement |  | | |
howdy! | | | | | Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. | | |
| | | | | Ad bidding models in gaming and app spaces are increasingly using hybrid mediation solutions to streamline app-side operations and boost advertiser outcomes. | | |
howdy! | | | | | High performance has always been an important facet of the Fnatic brand. But as individual influencers take center stage in the gaming and esports community, the value of this branding has come under scrutiny. | | |
| Advertisement |  | | |
| | | | | As consumer touchpoints and channels proliferate, omnichannel marketers need help keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness. | | |
howdy! | | | | | Leaf Group’s new CRO Lindsey Abramo joined Digiday for a live recording of the Digiday Podcast. | | |
howdy! | | | | | Through the use of digital out-of-home screens strategically positioned across the country, BodyArmor, the fitness drink brand, hopes to capture the attention of a broader audience. By doing this, BodyArmor hopes to attract new fans outside of hardcore sports and expand its brand awareness. | | |
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