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| Top Stories |  | | Ivy Liu |
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| | | | | The concert film will likely help build on cinema advertising’s momentum after Barbenheimer. | | |
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howdy! | | | | | New features include a new chatbot called MetaAI, Bing search integration, new AI image tools, and dozens of celebrity characters. | | |
| | | | | The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. | | |
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howdy! | | | | | Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems. | | |
| | | | | Using generative AI for headline creation increases speed, scalability and cost efficiencies, as well as yields higher CTRs — if teams learn how to create the right prompts. | | |
howdy! | | | | | In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising. | | |
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| | | | | For advertisers working with consumer packaged goods, the complexity of factors such as price and distribution makes it difficult to prove the impact of marketing on sales. | | |
howdy! | | | | | The gold rush to monetize the hills of first-party data has created a glut of inventory and a lot of varied approaches to selling. | | |
howdy! | | | | | “We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.” | | |
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