The days of simply relying on traffic from Google or Facebook are long gone, but mobile news aggregators like TopBuzz, News Break, Flipboard and SmartNews have all emerged as quietly potent traffic drivers for some publishers. Read more below. - Publishers ranging from Inc. to Inquisitr have seen triple-digit percentage increases in traffic from mobile news aggregators this year.
- Last year, Snopes earned more than $3 million in revenue, most of it from programmatic advertising. But it hopes a new membership model will become its largest source of revenue.
- Brand safety tags are growing increasingly safety for publishers looking to mollify advertisers. But they slow pages down so much it costs publishers money anyway.
- Eyeview, a 13-year-old video-focused ad tech company that raised $80 million in investment, is shutting down after running out of cash.
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| Publishing in the Platform Era | | | | Mobile news aggregators are increasingly driving traffic for publishers on a global scale, and it pays for publishers to track them on a constant basis, including a soon-to-be-sold news aggregator from the makers of TikTok. | | |
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howdy! | Subscriptions | | | | The company, which is projected to bring in just over $3 million this year in revenue from programmatic advertising, hopes to be mainly funded by reader revenue. | | |
| Sponsored by Hulu | | | | At the Digiday Video Advertising Summit, we asked ad execs what's keeping them up at night. Their answers included customer acquisition, measurement...and "hippies" who might just turn their screens off altogether. | | |
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howdy! | The Programmatic Publisher | | | | “The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin,” said one magazine publishing executive, speaking anonymously. | | |
| Sponsored by GeoEdge | | | | Brand safety isn't just an advertiser's issue. Read the guide to learn which steps publishers are taking to protect themselves from damaging adjacencies. | | |
howdy! | The Programmatic Marketer | | | | It’s no longer enough to be just a marketing expert for the top marketer at one of the world’s bigger advertisers. | | |
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| Sponsored by Celtra | | | | In a new guide, learn how marketers are using 'creative management platforms' to streamline workflows and automate content formatting. | | |
howdy! | The Programmatic Marketer | | | | Eyeview, which raised around $80 million in funding, told its 100 employees the company would shut. | | |
howdy! | The Programmatic Publisher | | | | The France-based ad tech company now owns a fuller stack of solutions for publishers and buyers. Experts predict more DSP-SSP consolidation is likely next year. | | |
| | | | | Sara Fischer, media reporter at Axios, joined the Digiday Podcast for the first of two year-end wrap-up episodes looking ahead to 2020. On this week’s episode, Fischer weighs in on why the flurry of digital media acquisitions in 2019 will continue into 2020 and why next year regulation will be in the spotlight. (Next week, […] |
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