This was a week of introspection for the media industry, but more than that, it was a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action. We have a system in this country that has for hundreds of years deprived black Americans of the same opportunities as their white counterparts. In his column this week, Digiday's editor-in-chief Brian Morrissey wrote about some actions that our editorial group plans to take to help limit the opportunity gap. Read more below. Other things to know about - We’ll go deep on everything from why you need a true omnichannel DSP to the future of attention-based ad metrics at the Digiday Programmatic Marketing Summit LIVE. Reserve your spot today to join us for an interactive discussion with leaders from Dentsu, Spark Foundry, Digitas and more.
- Advertisers, tell us: What does your media mix look like during a crisis moment for digital advertisers — and how are you using supply path optimization to drive performance? Sharethrough.
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| DIGIDAY+ MEMBER EXCLUSIVE | | | | For the media industry, this was a week of introspection — and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action. | | |
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howdy! | WTF Influencers | | | | Questions about diversity in influencer marketing, opportunism and the need for brands to get comfortable with influencers taking a stance on politics and racial issues are bubbling up now as this may be a moment of self-reflection for the influencer marketing community. | | |
| Sponsored by Datasine | | | | Download this white paper to learn about creative data, and how it can be used for optimizing creativity. Read exclusive interviews with digital agency Huge and boutique branding agency Ikon. | | |
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howdy! | Coronavirus Fallout | | | | Despite needing to layoff about 3% of its total staff in April, G/O Media’s plan for getting back on its feet includes expanding its team once again. | | |
| Sponsored by OneTrust | | | | GDPR and the California Consumer Privacy Act are in full swing, and cookies are disappearing. In a new guide, learn how publishers and advertisers are using consent management systems to swiftly collect and record user opt-in decisions and adhere to regulations. | | |
howdy! | Coronavirus Fallout | | | | BBC Global News is launching new shows: In mid-May, a series aired featuring the two strangers discussing their similar experiences dealing with coronavirus. | | |
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| Sponsored by Kenshoo | | | | Brands — especially manufacturers — are beginning to treat retailers such as Amazon and Walmart as a performance marketing channel, using search-triggered ads to engage e-commerce shoppers. | | |
howdy! | Business of TV | | | | For decades, TV’s annual upfront marketplace has been organized around a bargain. In exchange for locking themselves into long-term commitments, advertisers receive lower rates than if they were to spend their money in TV’s so-called scatter market, where networks sell ad space left unsold by the upfront sales process. Now, driven by advertisers canceling portions […] | | |
howdy! | Managing Through Crisis | | | | The fast-moving and highly fractious events surrounding the death of George Floyd and subsequent nationwide protests have plunged advertisers and publisher back into crisis mode. | | |
| | | | | Consuming sports and betting on them usually happen in two different places. "If you look at the traditional way sports betting has been launched in Europe and even in North America -- in the offshore and black markets -- how people bet is through betting apps," according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren't where betters get their actual score lines and injury updates; they're where gamblers turn to once they've watched the game or read about it elsewhere. His company is looking to bridge that gap. |
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