This week's Digiday+ Future of TV Briefing looks at the supply-and-demand dynamics in the streaming ad market. Apple is often charged with "predatory privacy" but some media execs quietly acknowledge the upside. Semafor is turning its "One Good Text" newsletter feature into a 10-minute Q&A interview series over text message, sponsored by Verizon. ICYMI from our winter break archives: Here's a roundup of Digiday's most popular WTF explainers. Other things to know about Deadline tomorrow: The Digiday Media Awards recognize the companies modernizing digital media. Last chance to receive the best rate on entries is tomorrow, January 26 at 11:59 p.m. PST. Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. Sponsored by LiveIntent. With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns. Sponsored by DISQO.
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial.
As programmatic ads drive more revenue for publishers, clickbait and misleading ads are also on the rise. According to research by GeoEdge and Digiday, 76% of publishers reported that the user experience on their sites had been impacted by ad quality challenges, and 66% reported that it negatively impacted their revenue.
Seems the days of The Trade Desk being agencies’ BFF have faded, as media agencies complain it has become less transparent, more expensive to use — and so big they have begun to fear it.
A survey of agency professionals found that agencies actually don’t anticipate significant growth in ad spend this year, even after most agencies increased services in 2022.
