As the coronavirus continues to spread across the world, it's the companies reliant on manufacturers and logistics in China that are most likely to revise media budgets. Read more below. Other things to know about | | |
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| Retail Revolution | | | | As the coronavirus continues to spread across the world, it’s the companies reliant on manufacturers and logistics in China that are most likely to revise media budgets | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | “Publishers will get more sophisticated, newsletters now are fairly blunt instruments.” | | |
| Sponsored by Hulu | | | | Leaders from Ciceron, Deutsch, Direct Agents and M/Six told Digiday that certain video metrics — including those surrounding fraud and engagement — have a ways to go before they’re perfected. | | |
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howdy! | Video Anywhere | | | | Roku could be using the conversations with producers as due diligence while weighing whether to commit to spend money on original programming. | | |
| Sponsored by Unruly | | | | According to new research, ads that cause exhilaration and amazement are more likely to create effective results. Advertisers at the 2020 Olympics are preparing to calibrate their content and distribution strategies accordingly. | | |
howdy! | Life Beyond the Cookie | | | | “The major concern is there is no solution,” said one exec. “It’s just a waiting game until Google tells us what’s going to happen — I hate to say it.” | | |
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| Sponsored by Permutive | | | | Companies like BuzzFeed and GroupM are fighting back on privacy laws and cookie restrictions by making innovative use of data. Learn how they’re doing it in a new webinar featuring BuzzFeed’s director of data partnerships. | | |
howdy! | Agency Culture | | | | With coronavirus spreading into the U.S., advertising agency employees are using hand sanitizer generously. Some say it’s business as usual. Others say they are nervous about their job security. | | |
howdy! | Content & Commerce | | | | With 50% of Minute Media’s revenue coming from selling its tech stack, the company is expecting to hit $200 million in revenue this year. | | |
| | | | | "You have to think about not what's just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?" Toles said. |
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