Other things to know about - Join us for the Digiday Programmatic Marketing Summit from May 15-17 in Palm Springs. Gain the opportunity to connect with programmatic leaders from OMD, PMG and many more. Secure your passes by April 2 to save.
- Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. Sponsored by Yieldmo.
- Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers. Sponsored by Collective Voice.
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| Top Stories |  | | Ivy Liu |
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| | | | | These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold. | | |
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howdy! | | | | | Some news podcasts aren’t seeing a presidential year election bump in ad revenue yet, likely due to audiences’ growing news aversion. | | |
| | | | | True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed. | | |
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howdy! | | | | | To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise. Thanks to the growth of dedicated streaming services such as Crunchryoll, Japanese animation is now more accessible than ever before. But no cultural force truly hits the mainstream until brands and advertisers get involved. And in 2024, they are getting involved. | | |
| | | | | Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities. | | |
howdy! | | | | | Direct-sold ads are publishers’ major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce. | | |
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| | | | | As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization. | | |
howdy! | | | | | It’s getting harder for marketers to stand out online, so direct-to-consumer bedding brand Parachute Home is ramping up its experiential marketing to stand out in-person. | | |
howdy! | | | | | Amid growing concern about the risks of social media, the 1990s law has come under more scrutiny and reached the highest courts. | | |
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