There’s still a lag between the availability of alt-IDs and actual demand from media buyers.
| There’s still a lag between the availability of alternative IDs and actual demand from media buyers. Additional coverage: Social referral traffic is ticking up this year, and some publishers are seeing surges in referrals from Threads specifically. Publishers are learning to work the curation game without buying into it, making peace with a system they don’t trust but can’t afford to ignore. Agencies say more brands want to adjust creator contracts with AI clauses to avoid future brand safety risks and copyright infringement. Ad Creative ID Framework provides a system for unique identifiers to be attached to ads so that companies can better track which ads are being sent across the streaming ad supply chain. Substack isn’t just invested in keeping creators on its turf — it’s rooting for their success beyond it. The Town Halls at the Media Buying Summit offered up insights on programmatic investment, commissions vs. fees and generating new business. Read this week's Digiday+ Media Buying Briefing. In the third episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments. Other things to know about Connect with programmatic leaders from VaynerMedia, HP, Digitas and more at the Digiday Programmatic Marketing Summit, taking place May 5-7 in Palm Springs. Today is your last chance to save on passes — secure your seat now. When deciding between in-house and outsourcing to keep up with competitors, there’s an alternative that fits in between and could be a better fit as agencies work to execute their clients’ digital advertising campaigns. Sponsored by Pathlabs. While AI might help a brand identify trends and audience preferences, emotional analysis of the end-consumer captures those subtle, nuanced feelings that resonate on a deeper, more meaningful human level. Sponsored by Nexxen. | | |
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howdy! | Sponsored by OpenX | | How biddable CTV empowers independent agencies | | Biddable CTV is particularly advantageous for independent agencies, opening doors for up-and-coming, high-quality brands previously locked out of TV advertising. Biddable marketplaces allow independent agencies to optimize campaigns in real time and achieve performance goals more effectively. | | |
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