Watch on demand: 7 Success Factors of B2B Marketplaces
Often undervalued for B2B scenarios because of their unique requirements, Alex Graf, Co-CEO of Spryker, will show in this webinar why marketplaces are a great way for B2B companies to leverage their business. Learn how to be more efficient and extend your reach at the same time. |
A day in the life of… Liat Karpel Gurwicz, Head of Ecommerce Marketing at Wix
We caught up with Liat to find out what a typical day in her life looks like. She also reflects on a year of huge growth for ecommerce, what this has meant for Wix, and how it might shape the ecommerce industry going forward. |
Lush’s Adam Goswell on the brand’s new ecommerce platform: we want to “categorise our products a thousand ways”
To find out more about the tech now powering Lush’s new digital presence; its refreshed, pared-back design; and how the brand balances ethics with the practicalities of ecommerce, we spoke to Adam Goswell, Tech R&D and Digital Principal at Lush. In the wide-ranging conversation, Goswell talked about content and commerce, headless tech, how Lush has brought the voice of its community into product descriptions, and why it is taking inspiration from Netflix and Spotify in its approach to product categories. |
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