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The Complete Guide to Women's Health Service Line Marketing

Marketing your women’s service line involves more than just talking to women about your obstetrics services. Women are the family healthcare gatekeeper—attract them to your women’s service line and you will attract their family and friends to your other service lines as well.

It doesn’t take a million-dollar budget to promote your service line; all it takes is a focused effort. This book will teach you how to use data to learn who your audience is and create gender-specific marketing techniques.

Readers will benefit from:
  • Multiple strategies and tactics to maximize marketing of the women’s service line and support organizational success in an uncertain future
  • Innovative processes to reach more women, more often, with information that resonates deeply
  • The latest data about gender-specific marketing techniques in order to reach audiences faster and with less expense, and pave the way for successful gender marketing with other service lines
  • Guides to rational marketing spending, for budgets from near-zero to near-million
 





Only $165

 


 

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