For one male creative director, men in the ad world have not been held to sufficient account following #MeToo.
| Welcome to today's Digiday Daily. Our new redesigned newsletter covers our top stories, as well as some news around some upcoming Digiday events. In the latest edition of our Confessions series, a creative director says he believes more men still need to be held to account for their actions. Not only are men harboring a fear of being called out for their behavior, but there is more vindictiveness too: "A nefarious intention behind the act of withholding mentorship, which is I suppose the more disturbing end of that. [This idea that] 'if all these women are going to start pushing back against us men then we’ll punish them by not giving them the same opportunities in education or learning as we would younger male counterparts.'" Some advertisers have found the General Data Protection Regulation to be a constraint on how they buy ads, but General Mills has found a workaround: Using a closed marketplace that is GDPR-compliant. Now, a year after the regulation's arrival, General Mills is building these marketplaces. This year, BuzzFeed plans to create 20 episodic video shows across Facebook, YouTube and other platforms. To make the business sustainable, the company is focused on not only distributing individual shows across more than one platform at scale, but also increasingly pitching marketers on buying sponsorships and integrations into these existing shows instead of pitching them on custom programs. Other things to know about Interest in programmatic direct deals is on the uptick. Unfortunately, it’s more costly, use cases are limited and it’s unclear when they’re the best approach. Learn how to navigate programmatic direct deals and more at the Digiday Programmatic Marketing Summit. In this webinar, we’ll explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. Sponsored by Akamai. | | |
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| Sponsored by Penthera | | Report: Why consumers are frustrated with mobile streaming | | As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it’s crucial that businesses offer a seamless streaming experience. Sponsored by Penthera. | | |
| Sponsored by Permutive | | Data matters: The state of the publisher industry | | As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It’s crucial to know where success lies and what’s blocking it. Sponsored by Permutive. | | |
| Sponsored by Akamai | | Webinar: How website speed can impact digital revenue | | The landscape for generating digital revenue is constantly changing. One thing that remains constant, however, is that the speed of your site has an impact on the revenue it generates. Join Simon Hearne, principle solutions engineer at Akamai Technologies, on Thursday, June 6 for a webinar as he explores the impact of speed on digital revenue. Sponsored by Akamai. | | |
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