IT'S BACKPACK DAY!

To help parents and kids get ready for the important first day of school, Lands’ End is hosting “Backpack Day” on August 7, 2018 – providing extraordinary offers, advice and the chance to win $100 Lands’ End gift cards.

BACKPACK DAY

• 50 Percent Off – Lands’ End is announcing an EXTRAORDINARY offer in honor of Backpack Day, August 7, 2018.  All backpacks (and coordinating lunch boxes) will be 50 percent off with free shipping. Use promo code: BACKPACK and pin: 2018 to receive this amazing offer.
• #BackpackDay Twitter Event – August 7, 2018 (6 pm – 8 pm EST) – Lands’ End is also hosting a two-hour #BackpackDay Twitter Event, complete with advice from Lands’ End as well as chances to win $100 gift cards and backpacks. The best part? I'll be hosting HOUR 2!

#BACKPACKDAY TWITTER EVENT

• Date: August 7, 2018
• Time: 6 p.m. – 8 p.m. EST
• Hashtag/Location: #BackpackDay, #LandsEndKids
• Follow: @LandsEndPR and @LandsEnd
• Prizes: 12 chances to win $100 Lands’ End gift cards

MORE INFORMATION

• Online Tips – Visit landsend.com/backtoschool to discover the best in backpacks, with shopping tools and categories to find the perfect fitting packs.
• Pick A Pack – There’s truly a backpack for everyone in the family. Lands’ End offers an assortment of packs to pick from this season including: ClassMate®, TechPack, StudyHaul and Packable Cinch Sack collections.
• Backpack Personality – Personalizing a backpack is a popular trend. Between icons, initials and monograms, Lands’ End has hundreds of options for kids to create a personalized pack. From emojis based on the popular smartphone characters to glow-in-the-dark options with a dinosaur skeleton, crossbones and star, kids can add personality to backpacks for only $6 for an initial, name or icon.