Eliminate the Boring Stuff with ChatGPT for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
Forbes Communications Council members urge marketers with corporate social media accounts to refrain from 14 actions, including from solely pushing product information and failing to lead conversations. Other missteps include promoting a social cause solely to gain awareness, posting content that lacks sensitivity, sharing clickbait links without first looking, and overlooking the value of tailoring messaging to an audience "that aligns and resonates with them." Full Story: Forbes (tiered subscription model) (4/7)
Shift to home-based work for real estate, other industries analyzed The pandemic served to increase the number of young people working from home, including those in the real estate, finance and information services industries. "With the centrality of work and commuting in American life, the widespread adoption of home-based work was a defining feature of the pandemic era," according to a new report by the US Census Bureau. Full Story: The Associated Press (4/9)
Report: Positive conditions for single-family rental owners Owners of single-family rentals continue to be in a good position, with most counties showing rent growth and economic issues causing some would-be homeowners to delay purchases, according to a report from the real estate firm Attom. "Rents for single-family homes are growing while prices have flattened out, which has helped boost yields for landlords for the first time in at least several years," says Attom CEO Rob Barber. Full Story: Commercial Observer (4/6)
ChatGPT can be valuable for handling time-consuming tasks such as keyword research, crafting boilerplate ad copy and helping overcome writers' block, writes Playbook Media CEO Bryan Karas. However, marketers should avoid using it for external efforts without any human input and refrain from using it "as a shortcut for skills you know you need to learn." Full Story: Entrepreneur (4/7)
Business Wellness
Why leaders must reimagine strategic planning Strategic planning by executives must shift to respond to the dramatic changes and uncertainty underway in the global economy. Leaders should be prepared for multiple scenarios to unfold and bolster operations to deliver a stellar customer experience. Full Story: Chief Executive (4/5)
Lawmakers' debt-ceiling dispute may hurt banks The unsettled debt-ceiling debate in Washington, D.C., could damage the banking sector's efforts to restore stability, according to industry analysts. "Higher interest rates stemming from fear of a default -- or an actual default -- will reduce the value of outstanding bonds," said Ben Ritz, director of the Progressive Policy Institute's Center for Funding America's Future. "That reduces the value of banks' capital reserves [and] makes it harder to cover deposits, and you're just more at risk of a Silicon Valley Bank-like situation." Full Story: The Hill (4/9)
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