Work commutes drive 2023's hottest housing ZIP codes | Stretch your budget by re-imagining existing content | Help wanted: Sales associates as influencers
Created for newsletter@newslettercollector.com | Web Version
Secure Prime Listings with this Pre-Listing Packet Template If you want to stand as out as THE trusted listing expert in any market, you need to add our Pre-Listing Packet to your arsenal. It'll ethically sabotage your competition, establish you as a trusted expert, and even attract new listings. Download Now >>
ADVERTISEMENT:
Best Practices in Sales & Marketing
Stretch your budget by re-imagining existing content Content repurposing—with everything from podcasts and blogs to social media posts—can save marketers time and mental bandwidth while also boosting their reach, brand awareness and traffic, writes Ali Schwanke, Simple Strat founder. Schwanke outlines steps for developing the system and reminds marketers to "ensure your content reaches its maximum potential [and resonates] with various audience segments." Full Story: MarTech Today (8/24)
Help wanted: Sales associates as influencers Jewelry brand Astrid & Miyu recruits store employees who are equipped to promote the brand on social media in addition to their in-store responsibilities. Everlane, Kate Spade and Macy's have also experimented with associates as influencers, which for Astrid & Miyu means a stringent hiring process and technical training about the jewelry. Full Story: Glossy (tiered subscription model) (8/25)
Gen Z OK with tracking—while staying private via VPNs When Generation Z consumers could choose to allow tracking, 37% in a recent Tinuiti study did so, and only 27% used ad blockers. Privacy is important to Gen Z in other contexts: 32% used a VPN, compared to 27% of baby boomers. Full Story: Marketing Dive (8/25)
The total daily watch time among U.S. adults on TikTok increased 547% from 2019 to 2023—topping Instagram's 57% growth—but Insider Intelligence says that Instagram has received six times more ad dollars than its rival this year, comparing per hour spent per adult. While TikTok will grow ad dollars with more users, ad products and increased watch time, Instagram will remain the dominant player, propelled by Reels and other capabilities, says Insider Intelligence. Full Story: Insider (8/25)
GPT-4 scored in the top 1% in terms of the originality of its ideas when pitted against 24 undergraduate students in a creative thinking test undertaken by Erik Guzik, a business professor at the University of Montana. "We believe that AI models like GPT-4 are capable of producing ideas that people see as unexpected, novel and unique," Guzik writes. Full Story: The Conversation (8/25)
Reduced consumer spending, rising credit card balances and delinquencies, and a slowing labor market might lead to a "softening of the economy" for the rest of 2023, but not a "significant recession," says Matthew Palazzolo, senior investment strategist at Bernstein Private Wealth Management. "We're watching the consumer, since it is a very big driver of the U.S. economy, but we believe those effects are likely to be at the margin," says Sinead Colton Grant, head of BNY Mellon investor solutions, noting that weaker holiday spending "would be a potential warning sign about the strength of the consumer." Full Story: CNN (8/27)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
