Good morning marketers, is working from home exposing more cracks in your CDP?
Stay-at-home routines continue to impact our daily workflows, and it’s no longer business as usual for the marketing technologists managing customer data platforms (CDPs). With fewer resources in place to complete projects, marketing teams are being forced to reconsider how they use their customer data – a move that comes with its own set of security challenges.
“Many organizations have had to make the decision to do more with less and this includes resources that have been laid off or furloughed,” said Elizabeth Marshall, director of solution consulting for the CDP Tealium, “These decisions cause an organization to take a tough look at inspecting their people, processes and technology.” A recent survey by cloud security platform Fugue found that 92% are worried their organization is vulnerable to a major cloud misconfiguration-related data breach and that 84% fear they’ve already been hacked and don’t know it.
One action marketing operations teams can take to safeguard their customer data is to prioritize their privacy efforts by ensuring their company is complying with legislation like GDPR and CCPA. And according to Marshall, it’s also a good time to evaluate and increase not only the data sources living within your CDP, but the distribution of first-party data across the CDP ecosystem.
There’s more below, including an update on the marketing executives on the move, and our reading list to keep you moving through the week.
Taylor Peterson,
Deputy Editor
