| | | The World Cup tournaments hit media and social feeds like a tornado, tearing up traditional structures, bending culture out of shape and scoring attention globally. The World Cup is a media juggernaut with over 30,000 UK media articles about the event in summer 2018 alone, generating over 7 million social media likes, comments and shares. | Ragan’s FREE webinar, in partnership with NewsWhip, World Cup Case Study: How to score goals from real-time data, to get an in-depth interpretation (and sneak peak!) of the findings, including the patterns in media interest, story types and recommendations on how comms professionals can look to media monitoring to be match fit. | | | | | | | In just one hour, you will learn: - The instant impact that players, managers and music can have on cultural trends
- How business is affected by the tournament, from brands to the workforce
- The types of narratives that eat up media attention and social conversation
- How comms teams can navigate holiday planning around the World Cup
- Lessons learned from previous tournaments
| | Join us Tuesday, September 20 from 1 p.m. – 2 p.m. Eastern time for this can’t-miss virtual event. Can’t make it to the webinar? Register for free and receive a recording of the entire event. | | |
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