When Google announced in November last year that it would limit targeting capabilities for political advertisers, the restrictions were deemed “harsh” and “severe.” Some political advertisers were inspired to spend elsewhere while others were inspired to spend more. However, many in the online political ad world say not much has really changed since revelations of ad-fueled disinformation campaigns and voter targeting scandals erupted after the 2016 election. Read more below. Other things to know about | | |
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| Beyond Ads | | | | Most firms operating in the labyrinthine digital ad ecosystem have not placed any new limits on political advertisers since 2016 — especially when it comes to targeting. | | |
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howdy! | Future of Work | | | | Since September, companies are starting to see the difference between being able to work from home and having a good remote work experience. | | |
| Sponsored by Claritas | | | | Download this new guide for marketers to learn how to solve increasingly complex and multi-channel attribution challenges, and how to apply those learnings to future campaign strategy. | | |
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howdy! | Content & Commerce | | | | The publisher wants to get better at quickly identifying which stories drive the most sales, without relying on affiliate network data. | | |
| Sponsored by Pantheon | | | | In this new virtual summit on October 27–28, featuring speakers from Pantheon, Tableau and more, learn the latest strategies for growing audiences, building movements and creating true change through website development and testing. Register now. | | |
howdy! | Video Anywhere | | | | Triller is leaning more heavily into music than almost any other social media platform on the market right now. | | |
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| Sponsored by Ceros | | | | More than 80 percent of polled marketers agree — they want their company to create more multimedia and more engaging content that consumers can actually experience. Join this new webinar on October 22 at 1 p.m. EDT to hear from experts at Ceros about how to bring impactful content to audiences more effectively — and more of the time. | | |
howdy! | Brands in Culture | | | | As much as marketers would like to control the narrative around their brands doing so is a fallacy. | | |
howdy! | Future of Work | | | | Seeing the needs of creative teams intensify during the pandemic, last month file hosting service Dropbox released a new toolkit to smooth out some of the pain points in the work day. | | |
| | | | | For VandeHei, the major stories of the 21st century include artificial intelligence, climate change and China's actions on those issues — and in the world at large. |
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