| | | | | WPP Firms Lobbied for the NRA While Its Agencies Made Gun Control Ads, Records Show Prime Policy Group and Ogilvy Government Relations worked with the group By Patrick Coffee PR firms owned by holding company WPP lobbied the United States government on behalf of the National Rifle Association for years while its creative agencies simultaneously made and promoted ads advocating for stricter gun control laws, according to public records. A report in The Guardian today brought the long-term relationship between WPP and the NRA...
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| | | | | | | | Infographic: What Works for Brands (and What Doesn’t) on Facebook It can be an elusive platform, even for experienced marketers By Adweek Staff For even the most experienced marketers, Facebook can be an elusive platform. How do you create content that not only reaches a wide audience but also spurs user engagement? To help decode what works and what doesn't, social media marketing agency Ignite studied more than 18,000 posts from 30 brands between Jan. 1, 2015 and...
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