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| CEO Martin Sorrell dismisses concerns over Accenture, Deloitte By Patrick Coffee The world's largest advertising company reported largely flat revenue in its third-quarter earnings call this morning. It marks the third time WPP has cut its annual sales expectations, and its own Q3 presentation posed the frankest question facing the industry: "Are Google and Facebook eating our lunch?" The most significant number from the report may... Read more » |
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| Brand has worked with 72andSunny for 6 years By Patrick Coffee |
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| Promoted Content by AppNexus | | Lessons from campaign targeting |
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| It measures social media's influence on longterm brand performance By Erik Oster |
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| Brian Fetherstonhaugh replaces Scott Murphy in the role By Erik Oster |
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| It includes a joint venture to form Mother Shanghai By Erik Oster Mother Holdings Ltd. is in advanced negotiations to form a partnership with The Secret Little Agency (TSLA), the company announced. Upon completion, the partnership would result in a global strategic partnership between TSLA Shanghai and Mother, as well as a joint venture in Shanghai to form Mother Shanghai. The partnership would create an independent global... Read more » |
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