WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP's Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a...
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January 23, 2018
Advertising & Agency Daily
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WPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops
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