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NN/g Newsletter
New Articles

Writing Good Survey Questions: 10 Best Practices

 

Matt Brown · 9 min read

 

Designing a good survey is harder than it may seem. Ensure accurate and reliable data by writing questions that are appropriate for the method and worded to minimize bias.

 

Balancing Natural Behavior with Incentives and Accuracy in Diary Studies

 

Mayya Azarova · 9 min read

 

Diary studies involve a series of tradeoffs as researchers must capture participants’ natural behaviors, but the method to do so can be intrusive and reward producing more entries.

 


New Videos

🎥 How to Use Analytics in UX

 

Tim Neusesser · 3 min video

Integrating analytics into UX work helps make data-based decisions and focuses effort on projects with the most impact.
 

🎥 Contrast in Charts

 

Kate Moran · 4 min video

Use color, titles, and callouts to draw your viewers' attention to the main finding in your quantitative-data visualization.
 

🎥 Inductively Analyzing Qualitative Data

 

Tanner Kohler · 3 min video

Inductive analysis begins with no framework in mind and looks for naturally emerging patterns in the data.
 
The NN/g UX Podcast
31. Service Design 101
Members of our UX Master Certified community are applying UX principles to their work in a range of different ways. In this episode, we interview Thomas Wilson, Senior Principal Service Designer at United Healthcare and discuss what service design is and what makes it challenging and rewarding.
 

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