The platform is addressing user complaints that newsfeeds contain spam and other unwanted content. Marketers must craft their message with care to avoid offending the algorithms.

Are you finding it hard to get attention in the frenzy of the web? A smart newsroom will boost your chances of drawing reporters and fans. Here’s how to do it.

If SEO success is on your radar for 2018, make sure you’re up to speed on what search engine algorithms prioritize and what they penalize

Join us in Miami, and learn how to engage any audience on any platform using proven tips from experts.

Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.

Learn from the challenges these content experts faced—and overcame.

After a tepid first attempt, rock-and-roll star Josh Homme turned to video to express his regret after kicking a photographer. Here’s what PR pros can learn from his pivot to video.

Demonstrating a positive ROI is just part of the battle. Savvy marketers should explore other ways to demonstrate the value of engaging on digital platforms.

Make sense of the numbers with guidance from experts at Scripps Health, Southwest Airlines, KPMG and more.

Specific searches and shareable content can boost your hospital’s PR efforts. This infographic sheds light on consumer research and the importance of being specific in your marketing.

This week, readers were interested in what PR pros should keep an eye on in 2018, stellar resources for social media advice, PR takeaways from 'Coco' and more.