As Web3 and the blockchain bleed more and more into the mainstream, new acronyms get thrown around regularly with little explanation as to what they mean, including this one: DAO. Read more below about what it means. - Decentralized autonomous organizations are operating in a number of corners of the internet. Do you know what they are?
- A trio of ad tech CEOs urges caution among peers that might want to join them on the public markets.
- Super League Gaming was founded in 2014 as an esports tournament platform, but a string of acquisitions has transformed it into a holding company with interests across the gaming community — including metaverse platforms such as Roblox and Minecraft.
- A multiyear exclusive agreement enables Omni to mainline data solutions from Affinity’s Panorama platform directly into its platform in a bid to more effectively measure outcomes for Omnicom clients.
- GroupM licenses tech to launch Premium Marketplace in 'SPO 2.0' effort.
From our sister site, WorkLife: Other things to know about - The Digiday Media Awards recognize the companies working to modernize digital media. To receive the best rate on entries, submit tonight before 11:59 p.m. PST.
- Agencies: How are you approaching data-backed personalization post-cookie? Take this survey and we’ll send you a $5 Amazon gift card. Sponsored by Resonate.
- Businesses are embedding rewards and incentives into payment processes to drive loyalty in the year to come. Sponsored by Blackhawk.
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| Top Stories |  | | Ivy Liu |
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| | | | | Decentralized autonomous organizations are operating in a number of corners of the internet. Do you know what they are? | | |
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howdy! | | | | | A trio of ad tech CEOs urge caution among peers that might want to join them on the public markets. | | |
| | | | | Brand marketers: What steps are you taking to evolve social commerce and fulfillment in 2022? Take this survey and we’ll send you a $5 Amazon gift card. | | |
| Advertisement |  | | |
howdy! | | | | | Super League Gaming was founded in 2014 as an esports tournament platform, but a string of acquisitions has transformed it into a holding company with interests across the gaming community — including metaverse platforms such as Roblox and Minecraft. | | |
| | | | | Until recently, on-device advertising was a channel underutilized by most UA marketers. Leveraging a channel that reaches consumers from unboxing to daily moments is a crucial step for all app advertisers. | | |
howdy! | | | | | The multiyear exclusive agreement enables Omni to mainline data solutions from Affinity’s Panorama platform directly into its platform in a bid to more effectively measure outcomes for Omnicom clients. | | |
| Advertisement |  | | |
| | | | | Traditional brand building channels are no longer enough, brands need to include digital platforms in their media mix for short- and long-term business growth. | | |
howdy! | | | | | GroupM licenses tech to launch Premium Marketplace in ‘SPO 2.0’ effort | | |
howdy! | | | | | The company transformed itself from a DVD rental firm reliant on foot traffic in stores to a multifaceted entertainment company. To do it, the company leverages its 43,000 physical kiosks to reach digital users. | | |
| | | | | IAS CEO Lisa Utzschneider joins the Digiday Podcast this week to talk about the pivot to CTV, contextual data and brand safety strategies. |
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