Non-fungible tokens are all the internet has been talking about, but how can publishers and brands make use of them within their own businesses?
March 11, 2021

Twitter's first-ever tweet looks like it is about to sell at auction for $2.5 million, but for nearly 15 years the tweet existed without any associated monetary value. How did its value change in less than a week? It was tokenized as an NFT (non-fungible token) that gives its future buyer the digital rights of ownership. In addition to "bragging rights," the NFT owner has the ability to digitally resell, distribute or license the tweet as they please. Read more below.

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