Despite signal loss and last-touch bias limiting its usefulness, marketers are still turning to attribution modeling to measure the impact of their ad spend. Additional coverage: - Puck’s newsletters have grown into franchises, with its anchor journalists becoming franchise managers, the company’s CEO said on the latest Digiday Podcast episode.
- If Alexa becomes a bigger part of Amazon’s ecosystem following the launch of Alexa+, it opens up even more real estate for ads.
- Culture is ever changing, ephemeral and impossible to predict — and yet, today’s marketers are more beholden to the cultural zeitgeist than ever. Read this week's Digiday+ Marketing Briefing.
- Twitch is expanding its monetization and moderation tools, which creators see as an attempt to regain ground lost to competitors.
- News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report.
- News U.K. increased its brand safe ad inventory by up to 20%, up from 16% just six months ago.
- Nearly half of journalists surveyed in a new report said they are using generative AI tools not approved or bought by their organization.
- From sister site, Modern Retail: Limited Too is ramping up adult collections in an appeal to millennials
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| Top Stories |  | | Ivy Liu |
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| | | | | Despite signal loss and last-touch bias limiting its usefulness, marketers are still turning to attribution modeling to measure the impact of their ad spend. | | |
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howdy! | | | | | Puck’s newsletters have grown into franchises, with its anchor journalists becoming franchise managers, the company’s CEO said on the latest Digiday Podcast episode. | | |
| | | | | Full-service strategic agency, Cayenne Creative needed to ramp up digital campaigns but building an in-house department was too expensive and outsourcing too risky. The in-between solution reduced business costs, tripled growth and grew its client list. | | |
howdy! | | | | | If Alexa becomes a bigger part of Amazon’s ecosystem, it opens up even more real estate for ads. | | |
| | | | | Learn how marketers optimize branding and performance goals and apply these learnings to omnichannel campaigns for maximum impact in this Tactics + Insights guide, featuring a survey of 113 marketers. | | |
howdy! | | | | | Culture is ever changing, ephemeral and impossible to predict — and yet, today’s marketers are more beholden to the cultural zeitgeist than ever. | | |
| Advertisement |  | | |
| | | | | According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%). | | |
howdy! | | | | | Twitch is expanding its monetization and moderation tools, which creators see as an attempt to regain ground lost to competitors. | | |
howdy! | | | | | News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report. | | |
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