WTF is contextual advertising?

Contextual advertising is making a comeback in the digital advertising ecosystem, as data deprecation forces marketing teams to adopt alternative, privacy-compliant targeting tactics to third-party cookies.

But what, exactly, is contextual advertising and why is it top of mind in the industry in 2021? This WTF guide answers the main questions around contextual advertising, from how it works and how technology has helped it advance, to what needs to happen in order for contextual targeting to become an effective replacement for third-party cookies. Download it to learn about:

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