Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many (and vocal) detractors. After its previous proposal to replace the third-party cookie’s ad targeting capabilities came under fire for being potentially too invasive, Google has introduced an alternative cookie alternative called “Topics” that swings the pendulum in the other direction. Read more below. Other things to know about - Join us at the Digiday Publishing Summit in Vail, Colo., from March 28-30 where we'll bring together media leaders to discuss growth areas within new and relied upon revenue streams, from newsletters to e-commerce, and how they’re staffing around — and selling — data insights.
- In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. Sponsored by Bannerflow.
- Advertisers looking to access automatic content recognition data are looking for ways to circumvent the siloed approach walled gardens currently offer. Sponsored by Unruly.
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| | | | | Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many (and vocal) detractors. | | |
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howdy! | | | | | Marketers are bracing themselves for a reduction in targeting data and reach as a result of the IAB Europe’s TCF being unlawful to use to gather the consent needed to facilitate real-time bidding on impressions. | | |
| | | | | With subscription streaming TV giants focusing on producing original content, independent content creators are turning to FAST platforms to reach audiences. | | |
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howdy! | | | | | Influencer marketing is growing thanks to tools that match the right influencer with the brand, and improved activation options to get closer to the bottom of the purchasing funnel. | | |
| | | | | Marketers are pairing linear and CTV strategies to effectively reach audiences at massive scale. | | |
howdy! | | | | | Google is bringing Privacy Sandbox to Android, here’s what you need to know (and think about). | | |
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| | | | | With the walls between people’s personal and professional lives crumbling, brands are reapproaching the way they use B2C and B2B data to reach customers. | | |
howdy! | | | | | Given advertisers and media agencies rely on Podsights and Chartable to evaluate podcasters independently, how independent can they remain when owned by the biggest podcaster of them all? | | |
howdy! | | | | | In the fourth quarter of 2021, Roku reached 60.1 million active accounts. However, its growth rate has slipped as supply-chain challenges continue to hit its hardware sales. | | |
| | | | | Originally a newspaper reporter, Carter hosts two podcasts, has won an Emmy Award and has production company with fellow journalist Jemele Hill. |
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