As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. What marketers are looking at now is something called MER, otherwise known as "marketing effectiveness ratio." But what is it? Additional coverage: - While the "fractional CMO" position isn't new -- one said he had been working with brands in that capacity for nearly eight years -- it's getting a bit more attention recently, according to those who held the role and industry analysts. More in this Digiday+ Marketing Briefing.
- This Digiday+ Research deep dive looks at how publishers are using Facebook, from their content strategies to how valuable the platform is for their titles.
- This week's episode of the Digiday Podcast features a 2022 privacy regulation primer with Mayer Brown's Dominique Shelton Leipzig.
- Deva Bronson, Dentsu International's newly named global head of brand assurance, talks about using "radical collaboration" to tackle responsibility and suitability in this Q&A.
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| Top Stories |  | | Ivy Liu |
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| | | | | As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. | | |
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howdy! | | | | | While the position isn’t new – one fractional CMO said he had been working with brands in that capacity for nearly eight years – it’s getting a bit more attention recently, according to those who’ve worked as fractional CMOs and say they’ve gotten more requests recently as well as industry analysts. | | |
| | | | | Turning off the strategies that fail to deliver focused ROI is helping marketing teams prioritize budgets and leverage platforms that produce. | | |
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howdy! | | | | | This Digiday+ Research deep dive looks at how publishers are using Facebook, from their content strategies to how valuable the platform is for their titles. | | |
| | | | | Always-on challenges, such as acquisition and retention, require always-on solutions. To meet these challenges, marketers are turning to data-driven tactics. | | |
howdy! | | | | | The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode. | | |
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| | | | | As advertisers celebrate access to the TV screen, they’re scrambling to create the ads they need to show up and compete for audience attention. | | |
howdy! | | | | | Deva Bronson just expanded her remit from North American responsibilities to a global role last month. She has a lot of terrain to cover. | | |
howdy! | | | | | Regulatory scrutiny could spur the creation of a $100 billion-plus zeppelin in the ad tech sector. | | |
| | | | | The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode. |
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