In this WTF guide, Digiday and LiveIntent unpack the ways native advertising is now driving results for email marketers. With help from experts, the report highlights how publishers can benefit from offering native advertising in their email newsletters while also touching on how advertisers can use the medium to bolster their strategic efforts this year, next and beyond. Download this guide to learn:

How native ads work and what they look like
How to set up native ads within newsletters
The benefits publishers capture by offering native ads (and the skillsets required)
How to strike a balance between native ads and editorial content
Why publishers are using native ads in their own marketing campaigns