The scope of the privacy changes coming to the digital landscape is so vast it may seem like local news publishers have no way to be proactive. But a few of them are hoping to find strength in numbers, using a product called NewsPassID that was developed by the Local Media Consortium. NewsPassID, a sign-on technology and the precursor, LMC hopes, to an ad network that can leverage the collective audience scale of thousands of local news sites. Read more below. Other things to know about - Yesterday, we announced the finalists for this year’s Digiday Content Marketing Awards. See the official shortlist here.
- E-commerce ascended to the retail throne in 2020, but the surge also brought a corresponding tide of fraud. Download this guide from Modern Retail, sticky.io and Kount to unpack retailers’ latest tactics against chargeback, bots and fraud. Sponsored by sticky.io and Kount.
- Brands: Take this new survey, tell us how your brand is advertising to an increasingly diverse and multicultural in-game audience, and we’ll send you a $5 Starbucks gift card plus the results. Sponsored by ironSource.
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| Top Stories |  | | Ivy Liu |
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| WTF Programmatic | | | | The LMC-helmed sign-on technology and wrapper is trying to solve two of local publishers’ biggest current challenges. | | |
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howdy! | Business of TV | | | | FAST platforms like Roku’s The Roku Channel and Fox’s Tubi are seen by entertainment and agency executives as resembling cable TV networks with their original programming pushes. | | |
| Sponsored by InMobi | | | | Strong supply path optimization strategies not only help buyers remove resellers from the equation — which lowers costs — but SPO also helps identify high-ROI in-app opportunities. | | |
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howdy! | The Confessions | | | | Organizations are far from providing the right kind of support for women with menopausal symptoms, leading to more women leaving the workplace. | | |
| Sponsored by Tipser | | | | With shoppable content, advertisers are engaging with consumers across social media in increasingly interactive ways. | | |
howdy! | Brands in Culture | | | | It’s a move made in an effort to keep up with pandemic-induced shifting consumer habits as in-person activity now takes place online, marketers at these brands say. | | |
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| Sponsored by CafeMedia | | | | Nearly half of polled U.S. marketers believe CPMs will drop by 40% or more, while only about 12% of European respondents predict such a large drop. | | |
howdy! | Streaming Outside The Box | | | | PBS Newshour captured a growing digital audience on YouTube with its live streams of broadcasts and special coverage. | | |
howdy! | Awards | | | | Virtually every Digiday Content Marketing Award entry spotlighted the remarkable efforts of creative professionals everywhere as they worked with near-impossible scenarios. | | |
| Beyond Ads | | | | TMB's first-party data strategy incorporates data into every facet of the business from advertising to affiliate to licensing. |
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