WTF is piggybacking? Piggybacking is how an ad tech firm can drop a third-party cookie on a website's visitors via another ad tech firm that the website has granted access, as covered in this explainer video skit. Additional coverage: Other things to know about - We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you'll be entered to win one of five $25 Amazon gift cards.
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| | | | | Piggybacking is how an ad tech firm can drop a third-party cookie on a website’s visitors via another ad tech firm that the website has granted access, as covered in this explainer video skit. | | |
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howdy! | | | | | Podcasters are waiting for Apple and Spotify to offer more flexibility and features to grow listenership and discovery for show subscriptions. | | |
| | | | | From in-game ads to virtual events and digital items, brands are experimenting with multiple touchpoints to engage young people in the metaverse. | | |
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howdy! | | | | | As we continue redefining work culture, client relationships are often influencing the way agencies and media firms make real estate decisions. | | |
| | | | | Marketers are helping brands grow by delivering succinct and impactful messages to in-game audiences. | | |
howdy! | | | | | Part of BeReal’s appeal and its differentiation from other social media platforms is the spontaneity and lack of planning for what is shared. But that presents its own challenges. | | |
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| | | | | Content filtering ensures a brand’s reputation is not blemished by a platform that pairs their ads with objectionable video. | | |
howdy! | | | | | In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a senior exec at an ad tech company about what that limbo is like. | | |
howdy! | | | | | Even as brands are shelling out more dollars for social media ads, online literature platform Wattpad is holding onto its ad dollars, opting for an organic social strategy. | | |
| | | | | Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond. |
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