When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here's what it means, and how it works. Additional coverage: - While ad spending may pick up in the second half of the year, according to forecasts from companies like Unilever, Coca-Cola and Procter & Gamble, the extent of this resurgence may vary across different markets.
- Google, Meta and Snap are making notable strides in the realm of short-form video, but TikTok's widespread impact is still a substantial obstacle.
- Puma views Web3 as a commerce opportunity on the level of e-commerce and the social media boom — and this time around, the brand is looking to get in on the ground floor of the trend.
- Updated FTC guidelines around endorsements prompted agencies to revisit murky ethics of influencer marketing.
- Publishers that have built their businesses around newsletters aren't concerned about Apple's iOS17 update removing link trackers.
- In the early days, social platforms were simple. Instagram was photos, YouTube was video. Now, everyone is trying to be everything as platforms rapidly add each others' features.
- Our most-read story this week: Twitter's original logo designer explains why the bluebird worked so well, and how 'X' changes everything.
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| Top Stories |  | | Ivy Liu |
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| | | | | When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works. | | |
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howdy! | | | | | While ad spending may pick up in the second half of the year, according to forecasts from companies like Unilever, Coca-Cola and Procter & Gamble, the extent of this resurgence may vary across different markets. | | |
| | | | | By identifying what differentiated the company, Penske Media Corporation noted its contextual strengths and built in-depth segmentation to help its advertisers better understand and activate audiences. | | |
| Advertisement |  | | |
howdy! | | | | | Last quarter the platforms all doubled down on the format to capture users, grow watch time and ultimately ad dollars. | | |
| | | | | While marketers may have limited experience with video game advertising, it is a channel that overperforms in terms of user attention. | | |
howdy! | | | | | Puma’s reason for leaning so thoroughly into its vision for Web3 is simple: it doesn’t want to miss the boat — yet again — on the next big shake-up to the retail world, and it sees the coming of Web3 commerce as a potentially seismic shift. | | |
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| | | | | Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023. | | |
howdy! | | | | | Updated FTC guidelines around endorsements prompts agencies to revisit murky ethics of influencer marketing. | | |
howdy! | | | | | Newsletter publishers aren’t concerned about Apple’s iOS17 update removing link trackers. | | |
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