One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.” Additional Cannes coverage: - Cannes Briefing: What the ad industry isn’t saying about AI
- Snap's Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one platform bracket.
- Between panels and parties, creators are looking to get face time with ad execs, brand marketers and partners like Spotify. However, rather than coming to the Croisette to strike deals, they’re playing a long game.
- The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.
- At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.
- From sister site, Glossy: The scented sunscreen category is heating up this summer. Voluspa and Coola want in on the craze.
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| Top Stories |  | | Ivy Liu |
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| | | | | One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.” | | |
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howdy! | | | | | In Cannes, AI is both the ghost and the machine. | | |
| | | | | Many AI rollouts in the ad tech space operate in isolation, but their impact is limited unless they’re connected to the systems and workflows that allow AI to learn and improve over time. Here, end-to-end platforms have a distinct advantage. | | |
howdy! | | | | | Snap’s Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one platform bracket. | | |
| | | | | This survey-driven report explores how publishers incorporate AI into their newsrooms beyond the typical workplace efficiency avenues, the challenges they’ve encountered and how they’re overcoming them. | | |
howdy! | | | | | At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break. | | |
| Advertisement |  | | |
| | | | | Digital experiences must be conversational, intelligent and aligned with user intent. That experience is agentic — powered by AI agents that engage, assist and convert. It’s the future of media: agents, not ads. | | |
howdy! | | | | | The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube. | | |
howdy! | | | | | Between panels and parties, creators are looking to get face time with ad execs, brand marketers and partners like Spotify. However, rather than coming to the Croisette to strike deals, they’re playing a long game. | | |
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