With the help of organizations such as IAB and Ad Net Zero, many advertisers and publishers are aligning on responsible media standards to address climate change, DE&I and the call for trustworthy media. They are working toward a common language and standards to describe and measure the outcomes of these goals. And pursuing responsible media also aligns with business priorities.

In this WTF guide, Digiday and PubMatic unpack what responsible media means, what investing and building a sustainable – and equitable — advertising supply chain for the future requires and how ad tech is helping advertisers, agencies and publishers create better outcomes for the industry and the planet as a whole. Download it to learn:

How advertisers are defining responsible media
Why brand advertisers should care about responsible media
What metrics advertisers are using when evaluating responsible media efforts
How to choose a good partner to help with responsible media and how ad tech vendors are working to promote sustainable outcomes