In this explainer, we look at why the rise of retail media networks and first-party data has caught the attention of the FTC. Additional coverage: - Criteo is in M&A talks with Skai, a company formerly known as Kenshoo, with the negotiations potentially leading to a deal worth hundreds of millions of dollars, according to sources as the France-based outfit looks to position itself as a retail media specialist.
- This week’s Digiday+ Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.
- The fundamental uncertainties that caused the gaming industry’s recent run of layoffs were on full display during this quarter’s earnings calls, both for endemic gaming companies and for the tech giants such as Netflix and Microsoft that hope to capture more gaming business.
- As investment in influencers takes up a bigger share of marketing and media budgets, it's worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts.
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| Top Stories |  | | Ivy Liu |
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| | | | | Why the rise of retail media networks and first-party data has caught the attention of the FTC. | | |
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howdy! | | | | | Investing hundreds of millions of dollars in the outfit, formerly known as Kenshoo, would enhance its turnaround strategy with new measurement capabilities. | | |
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| | | | | Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses. | | |
| | | | | A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. | | |
howdy! | | | | | The fundamental uncertainties that caused the gaming industry’s recent run of layoffs were on full display during this quarter’s earnings calls, both for endemic gaming companies and for the tech giants such as Netflix and Microsoft that hope to capture more gaming business. | | |
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| | | | | In an age marked by generational and geographical differences, streaming serves as a bridge — catalyzing conversations and new friendships through shared stories. | | |
howdy! | | | | | As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts. | | |
howdy! | | | | | These GARM-related lawsuits are part of a broader political drama that could shift depending on the outcome of the U.S. presidential race. | | |
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