Who knows if or when it'll actually happen, but the proposed American Privacy Rights Act is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. We break it down in this explainer. Additional coverage: Other things to know about - There are only seven spots left to attend the Digiday Programmatic Marketing Summit taking place May 15-17 in Palm Springs. Book months' worth of meetings over just three days.
- Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. Sponsored by Salesforce.
- According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Sponsored by Brightcove.
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| Top Stories |  | | Ivy Liu |
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| | | | | Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. | | |
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howdy! | | | | | BDG’s chief content officer Emma Rosenblum wants to take a realistic approach to operating a print magazine in 2024. | | |
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| | | | | Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income. | | |
howdy! | | | | | Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. | | |
| | | | | Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster. | | |
howdy! | | | | | Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers. | | |
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| | | | | Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. | | |
howdy! | | | | | The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business. | | |
howdy! | | | | | Why one indie agency is investing in live shopping. | | |
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