The Attribution Reporting API effectively has the browser play the part of the third-party cookie — for better and worse.
WTF is the Attribution Reporting API in Google’s Privacy Sandbox? The Attribution Reporting API effectively has the browser play the part of the third-party cookie -- for better and worse. Additional coverage: OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Genjo attempts to take all the lanes that generative AI travels today and coordinates them to generate even more knowledge, creativity and power that goes beyond human capabilities. Currently, the industry is facing rising digital ad costs along with more data privacy regulation, forcing marketers and advertisers to reconsider their digital strategies. Agency execs say they are suggesting diversification even beyond digital into traditional channels, like direct mail. CoreAI will focus on insights and strategy, media planning, creative and production, software development and operations. For the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a seasoned media buyer who says that the platforms are looking for more predictability. Other things to know about Your last chance to save on entries for the Digiday Media Awards is next Friday, February 2. Don't miss this chance to put your work in front of judges from Procter & Gamble, TikTok, Mindshare and many more. For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. Sponsored by Optable. Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base. Sponsored by TextNow. | | |
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