Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | ID bridging, and its darker form ID spoofing, are casting a longer shadow in the programmatic market. | | |
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howdy! | | | | | Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. | | |
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| | | | | According to a new marketing benchmark report, despite increasing spend peaks going into the holiday period, marketers are achieving less ROI than ever during these periods. In response, savvy marketers are adjusting their strategies for holiday campaign flight periods. | | |
howdy! | | | | | At the moment, EA has four active job listings for ad tech roles, which went up on various job boards beginning in late May and as recently as last week. The jobs are based across EA’s various offices, with the majority located in the company’s headquarters in Redwood City, California. | | |
| | | | | Even as the increasing demand for digital advertising creates revenue growth opportunities for publishers, it adds complexity and introduces new challenges. | | |
howdy! | | | | | Berger, senior vp of innovation for Publicis Media, finds testing new technologies is often about building off of existing trends – and being able to embrace rapid testing. | | |
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| | | | | When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors. | | |
howdy! | | | | | Amidst the artificial intelligence hype cycle, ALDO shoe and accessories retailer is working to lay its own internal AI foundations, expectant that tools goes from hopeful hypotheticals to mechanisms that deliver business results. | | |
howdy! | | | | | Amidst the artificial intelligence hype cycle, ALDO shoe and accessories retailer is working to lay its own internal AI foundations, expectant that tools goes from hopeful hypotheticals to mechanisms that deliver business results. | | |
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