WTF is the difference between in-stream and out-stream video ads? In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads. Additional coverage: - Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022. More in this Digiday+ Media Buying Briefing.
- Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here's a look at its strategy.
- Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
- Stagwell launched its augmented reality experience with the Los Angeles Rams and SoFi Stadium as part of its continued effort to lure fans back and keep them connected during games.
- Bare Zero Proof wants to tap into younger consumers' interest in non-alcoholic alternatives as sober culture has become more common.
- With strict content rules, data privacy regulations and tight budgets, a feminine wellness brand remains bullish on its organic social media strategy.
Other things to know about | | |
|
| Top Stories |  |
|
| | | | | In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads | | |
|
howdy! | | | | | Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022. | | |
| | | | | Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. | | |
| Advertisement |  | | |
howdy! | | | | | Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here’s a look at its strategy. | | |
| | | | | Publishers not utilizing affiliate marketing could be missing out on a lucrative revenue stream. One significant barrier they’re facing is that successful affiliate strategies require thinking like a retailer. | | |
howdy! | | | | | Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays. | | |
| Advertisement |  | | |
| | | | | Download this guide to learn how to break down shopper data siloes and build successful RMN campaigns. | | |
howdy! | | | | | Bare Zero Proof wants to tap into younger consumers interest in non-alcoholic alternatives as sober culture has become more common. | | |
howdy! | | | | | Stagwell launched its augmented reality experience with the Los Angeles Rams and SoFi Stadium as part of its continued effort to lure fans back and keep them connected during games. | | |
|
