| Letter from Adriana Lee, Technology Reporter, WWD |
Fashion and beauty today are anything but business as usual.
Who could have imagined that, when humans first traded objects as currency, it would lead to brick-and-mortar mercantiles and eventually their online counterparts? But envisioning what comes next is precisely what today’s leaders and visionaries must do now, as a new and heightened era of digital acceleration sets in.
After the historic pressures of the last few years, the next few look even more consequential. Tech has gone from competitive edge to pandemic lifeline to critical foundation, driving online and physical experiences across social commerce, data intelligence, metaverse, mixed reality and other platforms and features.
To shed light on all this, we designed this year’s Tech Forum as an essential, one-day event packed with illuminating talks, case studies and best practices. Hear from world-class fashion, beauty and footwear brands and the top technology companies driving innovation at every level, as they showcase the critical tech priorities for brands now and over the next five years.
What does it take to excite Gen Z consumers on TikTok? How do cloud platforms like Google’s GCP make machine learning faster, better and easier to deploy? How can brands benefit from digital try-ons, NFTs and virtual fashion or beauty today — and what must they do now to prepare for where they go tomorrow?
These are crucial conversations, and the Tech Forum will dive into all of this and more. We can’t wait for you to join us.
Warm regards,
Adriana Lee
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Michelle Phan
Digital Creator & Founder
EM Cosmetics |
| | EDMOND MESROBIAN
Chief Technology Officer
Nordstrom, Inc. |
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PRAMA BHATT
Chief Digital Officer
Ulta Beauty |
| TOM CAPONE
Talent Agent
CAA |
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JANE LAUDER
Chief Data Officer & Executive Vice President, Enterprise Marketing
The Estée Lauder Companies |
| ADAM FRIEDMAN
Executive
CAA
Investor
Connect Ventures |
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CARRIE THARP
Vice President, Retail & Consumer
Google Cloud |
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| AND MORE... MEGAN BROPHY, Head of Brand Strategy & Senior Director, Marketing, Abercrombie Brands, MATT CLEARY, Head of Retail & Global Business Solutions, TikTok, and KENDRA STOKES, Vice President, Brand Marketing, EXPRESS |
