80 marketers showed up at X’s New York HQ for the session. Additional coverage: - With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us.
- As President Joe Biden's administration takes aim at cheaper Chinese products by increasing tariffs, ad buyers hope the eventual ripple effects will be cheaper CPMs on Meta platforms.
- This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.
- Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics.
- When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there's room for competition in the space, and industry members want that competition to come from Amazon.
- Millions of users still play blockchain games on a regular basis, making the Web3 community a potential gold mine for advertising looking to reach a young, technologically literate audience.
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| Top Stories |  | | Ivy Liu |
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| | | | | 80 marketers showed up at X’s New York HQ for the session. | | |
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howdy! | | | | | With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us. | | |
| Advertisement |  | | |
| | | | | Innovations in AI are paving the way for the tech to become the new norm for all advertisers running programmatic advertising. | | |
howdy! | | | | | Among the Biden administration’s proposed crackdown on Chinese goods is an end to a trade loophole known as the de minimis exemption which allows foreign countries to sell goods directly to consumers without paying tariffs as long as it’s under $800 worth of goods. | | |
| | | | | Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year. | | |
| Advertisement |  | | |
| | | | | In the current price-sensitive environment, a new survey shows consumers most value discounts, loyalty programs and product reviews. | | |
howdy! | | | | | Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics. | | |
howdy! | | | | | When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there’s room for competition in the space, and industry members want that competition to come from Amazon. | | |
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