X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this beef utterly ungrounded. Additional coverage: Other things to know about | |
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Top Stories | | Ivy Liu |
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| | The advertising industry, of course, finds this beef utterly ungrounded. | |
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howdy! | | The watchdog’s report mentions hundreds of brands appearing next to unsafe UGC despite many using pre-bid brand safety tech. | |
| | In this new Q&A, PCH Media and Experian experts discuss why data providers are joining forces to help brands build effective marketing strategies. | |
howdy! | | The potential shake-up could rattle not just Google but the entire ad media industry. | |
| | While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. | |
howdy! | | In 2024, publishers look for revenue opportunities anywhere they can and two of most prominent vendors for incremental ad revenue – Outbrain and Teads – announced last week that the former was acquiring the latter in a $1 billion deal. | |
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| | Brands are developing deep understandings of evolving consumer behaviors to create experiences that genuinely engage audiences. Snapchat and QReal partnered to create an interactive AR environment with purchasable upgrades and realistic avatars. | |
howdy! | | This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. | |
howdy! | | As EA hires more ad tech staff, “College Football 25” is an opportunity for EA to demonstrate its advertising power to interested brands. | |
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