| | | | | Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million Updated deal follows recently disclosed data breaches By Marty Swant Verizon and Yahoo have agreed to drop the price of Verizon's acquisition of the Yahoo by $350 million, following Yahoo's disclosure of a massive data breach that became public last year. According to a joint statement released by the companies today, the deal, which was expected to be finalized in the first quarter this year...
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| | | | | | | | HP Is Advertising Its Real, Modern Printers on This Fake, Awkward ’80s Computer Show HP PageWide is indeed superior to dot matrix By T.L. Stanley It's a fine line between effective '80s homage and clumsy retro spoof, with the latter usually involving a lot of overplayed visual gags like brick-sized cell phones and VHS tapes. Cue pointing and laughing. This new HP video, dubbed "Computer Show," hits the sweet spot perfectly with its recreation of a Reagan-era public access show...
Read more » | | Graydon Carter Pens Another Editor’s Letter With Trump as Subject The administration has left Carter "plumb exhausted." By Corinne Grinapol Vanity Fair editor Graydon Carter, originator of the "short-fingered vulgarian" descriptor, adds to an archive of missives about President Trump that span Trump's careers as businessman, presidential candidate and now president. Carter's latest is the editor's letter in the magazine's March issue, and Carter is tired. More than tired, he is "plumb exhausted," he writes...
Read more » | | Condé Nast Entertainment Debuts a New Incubator Series to Help Discover Young Filmmakers Indigenous Media, Josh Hutcherson joined CNE to produce 5 shorts By Sami Main In 2016, there were 38 movie sequels or franchise reboots in theaters. This year, Cond? Nast Entertainment is doing its part to make sure up-and-coming indie filmmakers get their chance to shine. CNE partnered with Indigenous Media for a film incubator series called The Big Script to discover new directors and writers. The Big Script...
Read more » | | | | | Facebook’s TV App Gives Content Creators Yet Another Way to Get Their Work Seen Not quite ready for original programming, but that could soon change By Sami Main It's Facebook's world. We're just living in it, and soon, watching it on TV. As part of a larger announcement about its other video offerings, Facebook revealed that it will soon launch a TV app for Apple TV, Amazon Fire TV and Samsung Smart TVs. With so many other streaming apps available for smart TV...
Read more » | | Melissa McCarthy Kia Spot Is This Week’s Most Digitally Engaging Ad Plus, new commercials from Target and Nike By Chris Ariens Kia's slapstick spot for the Niro starring Melissa McCarthy leads our chart of the most digitally engaging commercials, powered by iSpot.tv. The chart-topping Kia spot, which has McCarthy starring as a hapless eco-warrior, was a Super Bowl commercial that's now had more than 900 post-game airings. Budweiser and Honda have also kept their Big Game...
Read more » | | GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts Working with both Nielsen and comScore on a new option By Jason Lynch As Nielsen's Total Content Ratings rollout hit more snags last month, GroupM is moving ahead with its own efforts to bring a workable multiplatform ad measurement metric to the market. Longtime chief investment officer Rino Scanzoni--who in November was named executive chairman and CEO at Midas Exchange, WPP's media bartering division, and Modi Media, GroupM's...
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